This will also allow all stakeholders to be on the same page and have a concrete objective of the project. This is why it is imperative to work on your graphic charter to list all the rules related to your image, as well as an editorial charter to ensure consistency in your messages. Beautiful, simple and effective are the three words of your mantra. So, think simplicity, choose harmonious colors and limit yourself to a small number. To obtain a pleasant and ergonomic interface, consistency is required throughout your project! It would be a bit strange to go from a minimalist and sober page to a colorful and animated page, wouldn't it? We also don't want typography that changes with each paragraph (it's exaggerated but you get it). Improve user interactions: by working on the design of your interface, you would reduce your bounce rate.Work on your brand image: by giving confidence to your users, you improve your conversion rate.That's why every color used, every typography chosen, every location selected, is important. The goal is that your visitors feel that you share the same values, that you can give them the help they need and that they can count on your expertise. The visual will serve the image of your company and the content will convey an adapted atmosphere. UI design must be linked to a solid graphic charter and qualitative content. This will make it easier for you to solve problems that your visitors may encounter. That's why this discipline must be integrated from the beginning of your interface design. There are many reasons why it is important to develop your UI design. And the more pleasant your interface, the more likely you are to convert or your visitors will return.Įverything must be thought out so that message and design harmonize and are transmitted to visitors in the best way. Especially since a worked visual will allow you to stand out from the competition. The goal is to build a visual identity in order to highlight the message and emotion you want to convey. It encompasses the entire graphical environment of a web or mobile interface: typography, colors, content prioritization, CTA shapes, etc. This can range from the simple text command line to more complex graphics and animations. UI design includes all the elements that the visitor can see and interact with. This is the meeting point between them and a product/service. The User Interface (UI) corresponds to graphical interfaces designed to offer a worked user experience to visitors. What is UI design? Setting the UI (User Interface)īefore you explain how to design an interface with impeccable UI design, you must first understand this notion.
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